Common Sense Media: $34.0M Revenue, $30.4M Expenses

Common Sense Media grades a B on the NonprofitTruth efficiency rubric. 66/100 on the composite — above the national median, with strong performance on some factors balanced by middling performance on others.

Common Sense Media reported $34.0M in 2023 revenue — a mid-sized nonprofit by U.S. standards. Organizations in this bracket typically operate with a small permanent staff, project-based program structures, and modest reserves. Financial health is a strength: Common Sense Media carries a healthy operating-reserve cushion against $30.4M in annual expenses, the kind of balance-sheet stability that helps an organization weather funding gaps without cutting programs.

Five-year revenue has grown modestly. Common Sense Media is not expanding rapidly but is not shrinking either; the trajectory is consistent with stable donor and grant relationships. Officer compensation runs notably high relative to organizational size: $2.5M against $34.0M in revenue. This is one of the factors driving the efficiency grade down on the rubric. Common Sense Media sits in the cultural-nonprofit sector (Arts, Culture & Humanities). Museum, performing-arts, and cultural organizations carry distinctive financial patterns — earned revenue from ticket sales and admissions, plus a heavy reliance on endowment income and major donor cycles.