World Wildlife Fund Canada: $25.0M Revenue, $23.6M Expenses

World Wildlife Fund Canada grades a B on the NonprofitTruth efficiency rubric. 75/100 on the composite — above the national median, with strong performance on some factors balanced by middling performance on others.

World Wildlife Fund Canada reported $25.0M in 2024 revenue — a mid-sized nonprofit by U.S. standards. Organizations in this bracket typically operate with a small permanent staff, project-based program structures, and modest reserves. On the reserves factor, World Wildlife Fund Canada scores well — assets relative to annual spending sit in the range nonprofit-finance experts consider healthy (roughly three months to two years of operating expenses).

Five-year revenue trajectory is strongly positive: World Wildlife Fund Canada has grown materially in real terms, which usually signals successful fundraising and program expansion. Officer compensation is modest relative to organizational size: World Wildlife Fund Canada reports $383,804 in total compensation for current officers and key employees (Form 990 Part IX, line 5) against $25.0M in revenue. The ratio is well within the bands third-party charity raters consider reasonable at this scale. World Wildlife Fund Canada works in Environment & Animals — environmental, conservation, animal-welfare, and natural-resources programs. The sector spans large international conservation groups and small local land trusts; the financial profile varies accordingly.