World Wildlife Fund Canada: $25.0M Revenue, $18.4M Program Expenses

World Wildlife Fund Canada grades a B on the nonprofit efficiency rubric. 76/100 on the composite — above the national median, with strong performance on some factors balanced by middling performance on others.

World Wildlife Fund Canada reported $25.0M in 2024 revenue — a mid-sized nonprofit by U.S. standards. Organizations in this bracket typically operate with a small permanent staff, project-based program structures, and modest reserves. World Wildlife Fund Canada directs 80% of its expenses to programs — above the third-party-rater threshold for an efficient organization.

Five-year revenue trajectory is strongly positive: World Wildlife Fund Canada has grown materially in real terms, which usually signals successful fundraising and program expansion. CEO compensation is reported as zero in the filing — typical for nonprofits where the chief executive is paid through a related entity (parent system, university, or foundation) rather than the filing organization itself, or for small organizations whose chief is a volunteer or board member. World Wildlife Fund Canada works in Environment & Animals — environmental, conservation, animal-welfare, and natural-resources programs. The sector spans large international conservation groups and small local land trusts; the financial profile varies accordingly.